Frequently Asked Questions

Answers about how we work as a small web design and web analytics company.

What does your web design service include?

Our core service covers planning, page structure, responsive design, build, and launch support. We focus on clear messaging, fast page loads, and conversion-friendly layouts.

Every project can include essentials such as contact forms, on-page SEO setup, basic accessibility checks, and analytics installation so performance can be measured from day one.

Which analytics tools do you work with?

We commonly work with Google Analytics 4, Google Tag Manager, and Google Search Console. Where needed, we also build custom event tracking, conversion goals, and dashboard reporting.

If you already use another platform, we can usually integrate with your existing stack and keep reporting consistent.

How long does a typical project take?

Smaller brochure-style sites are often completed in around 2 to 4 weeks. More complex builds with custom features, deeper content, or migration requirements can take longer.

Timelines depend on scope, feedback speed, and how quickly content and approvals are provided.

Can you improve an existing website instead of rebuilding it?

Yes. We regularly improve existing sites through design refinements, performance optimisation, tracking fixes, and conversion improvements without a full rebuild.

We usually begin with a short audit and prioritised action plan so you can decide what to fix first.

How do you measure success?

We define measurable goals at the start, then track metrics such as qualified enquiries, conversion rate, engagement quality, and organic visibility.

Reporting is based on outcomes, not vanity numbers, so you can see what is working and what should be improved.

How do you handle privacy, tracking, and consent?

We set up analytics and tags in line with your privacy policy and local legal requirements. This can include consent-based tag firing, cookie control setup, and clearer data collection documentation.

For full details, see our Privacy Policy and Terms of Service.

Do you offer ongoing support after launch?

Yes. Ongoing support can include monthly analytics reviews, technical maintenance, content updates, and continuous design or conversion improvements.

Support can be structured as a monthly retainer or ad-hoc updates depending on what you need.

What do you need from me to get started?

We typically need your business goals, target audience, existing brand assets, current website access, and any available performance data.

If you are not sure what to provide yet, we can guide you through a simple discovery checklist.