Privacy

Introduction

Jamie Parish Hooper provides web analytics and web design services for businesses and creators who want to improve website performance, user experience, and conversion outcomes. As part of this work, we operate online services including and (collectively, the "Site").

This privacy policy describes how Jamie Parish Hooper collects, uses, and shares personal data through the Site, and the choices and rights available to you.

Information we collect

We collect information to provide better services to all our users - from basic details such as your language preferences to more advanced recommendations, such as which .

In our operation of the Site, we collect the following categories of data:

Category of information	What may be collected	How it is collected (where applicable)
Information you choose to provide via the Site or through other interactions with our web analytics and web design team (email, social media, SMS, telephone, or other methods)	Name Country of residence Email address Phone number Login information (including certain social media profile data if you sign in with a social account) Gender Age or date of birth Payment card information Billing and/or shipping address Clothing sizes or similar physical descriptions Personal description Photographs, videos, images Comments	Forms on our Site (subscribe, create account, search, upload, link a social account) Correspondence with us (emails, phone transcripts, other) Purchases or orders placed through the Site Participation in forums, chats, or other social features on the Site Entering competitions, promotions, or surveys Reporting a problem or requesting support
Information collected through your use of the Site	IP address and network information Approximate location (based on IP lookup) User agent string, including browser and OS version Language and time zone Identifiers set by cookies or similar tracking technologies Unique device identifiers and hardware version Page response times Download or content errors Page interaction information (scrolling, clicks, hovers, visit length, pages viewed) Methods used to browse away from the page	When you visit our Site or otherwise interact with us
Information collected from third parties	Name or username Age or birthdate Address Phone number Gender Household income Device OS Brand affinities Consumer profile category Marketing intent scores Website spend category Content and design interests	Matching and supplementation by third-party data providers or brokers, consistent with applicable law, using details you supply (for example email or phone)

Services

Includes our websites, applications, and other offerings you interact with, such as and .

Information

Refers to personal data you provide or we collect, such as account details or device data.

Web analytics and design insights you may find most useful

For example, if you browse SEO, reporting, or UX content on our site, you may see more recommendations related to website optimization and design strategy.

Your privacy controls

You can adjust privacy controls, export data, or delete activity at any time. You may have certain rights regarding our processing of personal data about you, including access to, rectification, erasure, and/or portability of your personal data. You can exercise these rights by contacting us as described in the section. We may take steps to verify your identity before completing your request, which may involve confirming access to the relevant email account, providing a government-issued ID, or other account details.

You may also be entitled, in accordance with applicable law, to lodge a complaint with a supervisory authority if you consider that our processing of your personal data infringes applicable law. Specific information regarding rights related to data processing of European data and personal data about residents of California, Colorado, Virginia, Connecticut, and Utah can be found on our page.

In compliance with applicable laws, we may share information about you with third parties to facilitate the uses described above, including:

Our affiliates and joint venture partners that we have now or may have in the future,
Our business partners, suppliers, agents, and sub-contractors who provide services on our behalf,
Relevant consultants, implementation partners, and approved contractors,
With other users where you leave comments or otherwise contribute content to the Site,
Advertisers, advertising networks, and social networks,
As part of an actual or potential corporate sale, merger, or acquisition, or other transfer of all or part of our web analytics and design business,
Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, to protect our rights or the rights of third parties, or to protect the safety or security of any person or entity,
With your consent or as otherwise disclosed at the time of data collection or sharing.

Keeping information secure

We will take steps to ensure that the information we collect is treated securely and in accordance with this Privacy Policy. We have put in place technical and organisational procedures designed to safeguard the information we collect. Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect the information we collect, we cannot guarantee its security.

Exporting & deleting

You can export or delete your data by contacting us as described in the section. When personal data is no longer necessary for our purposes, we will delete or deidentify the data.

Retention

Without prejudice to any statutory or regulatory obligation requiring longer preservation, personal data shall be retained only for so long as is reasonably necessary for the purposes for which it was collected and further processed, including (without limitation) service provision and administration, maintenance of analytics and audit records, response to support enquiries, security monitoring, and compliance with applicable legal, tax, accounting, and regulatory requirements.

Upon expiry of the applicable retention period, and subject always to any overriding legal hold, litigation preservation duty, or lawful direction of a competent authority, such data shall be irreversibly deleted, anonymised, or otherwise de-identified in accordance with our retention schedule. Retention periods are determined by reference to the nature and sensitivity of the data, the purpose and lawful basis of processing, and any mandatory limitation or record-keeping period prescribed by applicable law.

Compliance & co-operation with regulators

This Privacy Policy is kept under regular and substantive review. It is the settled practice of Jamie Parish Hooper to process personal data in a manner that is consistent with this Policy and with applicable data protection requirements.

Data transfers. Personal data may be processed on servers located outside the country in which you reside. Although legal protections differ by jurisdiction, we apply safeguards materially equivalent to those described in this Policy and, where required, implement recognised legal mechanisms governing cross-border data transfers.

Complaints and regulatory co-operation. Upon receipt of a formal written complaint, we will respond directly to the complainant and take reasonable steps to investigate and resolve the matter. Where a complaint concerning international data transfers cannot be resolved directly, we will co-operate with the competent supervisory authority, including local data protection authorities, in accordance with applicable law. For more details, see our .

European requirements

If EU or UK data protection law applies to your personal data, this section explains how Jamie Parish Hooper processes that data, the legal bases relied upon, and the routes available to you for exercising your statutory rights.

Rights and Contact

Right or request	What it means	How to exercise it
Access, rectification, erasure, restriction, objection, portability	You may request access to your personal data, correction of inaccurate data, deletion, restriction of processing, objection to certain processing, or transfer of data where applicable.	Submit a request via contact me or email privacy contact.
Withdrawal of consent	Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect processing already carried out lawfully before withdrawal.	Use available controls (for example cookie settings) or contact us directly using the routes above.
Complaint to supervisory authority	You may lodge a complaint with your local supervisory authority if you consider that your rights under EU or UK law have been infringed.	We encourage you to contact us first so we may address your concern promptly; this does not limit your right to complain to a regulator.

Controller and International Transfers

Topic	Position	Safeguards applied
Data controller	Jamie Parish Hooper is the data controller for processing carried out through this Site, save where a service-specific notice states otherwise.	Controller responsibilities are discharged in accordance with EU GDPR and UK GDPR principles, including accountability and data minimisation.
Cross-border transfers	Personal data may be processed on infrastructure located outside your country of residence.	Where required, we apply recognised transfer mechanisms and supplementary safeguards to ensure an appropriate level of protection.
Regulatory co-operation	Formal written complaints are considered and answered in writing. Matters not resolved directly may be escalated to the competent authority.	We co-operate with relevant data protection authorities in accordance with applicable law and lawful requests.

Legal Bases of Processing (EU/UK)

Why and how we process data	Typical categories of data	Legal basis relied upon
Provide contracted services, deliver requested outputs, and administer customer accounts.	Identity and contact information Project and service request information Account, billing, and transaction data	Performance of a contract and pre-contractual steps.
Operate, secure, and improve website functionality, service reliability, and performance analytics.	Device and browser information Log, usage, and interaction data Security and incident telemetry	Legitimate interests, and where strictly necessary, legal obligations relating to security and compliance.
Communicate with you on service matters, support requests, and operational updates.	Correspondence records Support and ticket history Contact preferences	Performance of a contract and legitimate interests in service administration.
Marketing and personalisation activities, including non-essential cookies and similar technologies.	Marketing engagement data Cookie identifiers and campaign metrics Preference and consent records	Consent where required by law; otherwise legitimate interests, subject to appropriate safeguards and opt-out rights.
Comply with legal obligations, defend legal claims, and respond to lawful regulatory or judicial requests.	Financial and tax records Compliance documentation Records relevant to legal process	Legal obligation, legitimate interests in legal defence and enforcement, and vital interests where applicable.

About this policy

When this policy applies

This Privacy Policy applies to services provided by Jamie Parish Hooper, including services delivered through jamieparishooper.com, policies.jamieparishooper.com, and related client-facing tools, analytics outputs, and design service workflows that incorporate this Policy.

This Privacy Policy does not apply where a separate privacy notice is provided and expressly governs a specific service or engagement.

This Privacy Policy also does not apply to:

the information practices of third parties that advertise or promote services on our Site; and
services, products, websites, or applications operated by other organisations or individuals, including where they link to or from our Site.

Changes to this policy

We may amend this Privacy Policy from time to time to reflect legal, regulatory, operational, or service-related developments. We will not materially reduce your rights under this Privacy Policy without giving appropriate notice and, where required by law, obtaining your consent.

We will indicate the date on which changes are published and may provide access to earlier versions for reference. Where changes are significant, we will provide a more prominent notice on the Site and, where appropriate, by direct communication.